But first, coffee.​

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As the sole creative on the editorial team for the Starbucks account, it's my role to come up with ideas for each monthly content calendar, and write all copy whether that be captions, on asset copy, scripts or video supers. The overarching strategy is to 'Lift Up the Everyday' which must underpin every piece of content we create, and there's also various stipulations in terms of language that can and can't be used in reference to the effects of caffeine.