The Cool Kids:
My Role: assisting with creative Direction, and set design.
The Task: using the photo studio and a hired photographer, this shoot was all about creating a sense of friendship and euphoria amongst the models, and a sense of aspiration - as if they're the in-crowd. We chose the coloured lighting effects achieved through acetate, to give it more of a surreal effect. We were creating a realistic setting of a student house, but clearly in a studio environment, to give it a sense of relatability at the same time as having a desirable, aspirational appeal.