Jack & Jill:

 

Group Work.
 

My Role: photography, post production, styling assistance.​

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The Task: To create a photo story that could be featured inside ASOS Magazine to showcase 'gender neutrality as a trend'. 

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Our first port of call was to build our idea around the fact that gender neutrality is a way of life rather than a trend. Then building on from there we decided to base the narrative on the nursery rhyme, Jack & Jill. By selecting a well known nursery rhyme, the underlying theme would link back to childhood, and in turn growing up, where gender identity is something that can affect someone throughout. 

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Heavily inspired by Ronan McKenzie, and Arielle Bob-Willis, it was important the imagery has a surreal, quirky feel to it, whilst still being accessible enough for the ASOS consumer.